A New Automobile Sales Marketing Model for Innovating Auto-dealer’s Sales

Abstract

This study describes a “New Automobile Sales Marketing Model” (NA-SMM) using “4 core elements” based on a “dual corporate marketing strategy” for the innovation of auto-dealers’ sales. To realize this, the author develops both of the “Customer Science principle (CSp)” and “Science SQC, new quality control principle”. Specifically, foundation of NA-SMM consists of the “Scientific Customer Creative Model (SCCM), Networking of Customer Science principle Application System (NCSp-AM), Video Unites Customer Behavior & Maker’s Designing Intentions (VUCMIN) and Scientific Mixed Media Model (SMMM)”. The validity of NA-SMM is then verified through each model of actual applications to customer creation in Toyota.