How Nokia Missed the Smartphone Revolution: A Case Study of Strategic Failure

Abstract

Nokia is a Finnish company that conquered the mobile phone market for many years and was known for its traditional mobile phones. It became successful due to mobile phone features that made its mobile phones highly successful in emerging markets. This case examines the strategic failure of Nokia in 2007 when Apple first pitched the iPhone, a smartphone that revolutionized the mobile phone market, and Nokia began to lose market share. This case study examines the challenges that Nokia faced in deciding whether to enter the smartphone market or stick with traditional mobile phones.