SEM Model for The Fitness Club’s Customer Satisfaction

Abstract

After the end of the COVID-19 epidemic, people pay more and more attention to their health, especially how to better maintain good health. The gym starts to enter the streets and alleys for meeting people’s pursuit of health, not only improving their physical fitness, but also releasing psychological pressure. In order to enhance the attractiveness of gyms, this article takes fitness club A in L City as an example and uses a satisfaction model to study how to improve the service level of gyms.

We conducted descriptive statistics on the basic information of the respondents, their willingness to purchase, and the reasons for their purchase. According to the analysis results, it can be concluded that fitness club A should change its existing charging model and guide its members in their consumption expectations; and most members choose clubs mainly based on factors that reflect the professionalism of the club, such as location, environment, equipment, and coaches.

This article uses the reflective measurement equation in structural equation modeling to analyze the customer satisfaction of fitness club A, establishes a causal relationship path diagram model, and modifies it. The path coefficient in the revised model is significant, indicating that the explicit variables in the model have a good explanatory power for the latent variables. The reliability test of the survey questionnaire showed good consistency; and the validity of the scale was evaluated based on convergent validity, and the results showed that the scale had good validity. Evaluate the model fitting from both subjective and objective perspectives, and the results show that the model fitting effect is good and the model structure is reasonable.