Analysis of IP Localization Utility of Beijing Universal Studio

Abstract

This study examines Beijing Universal Studios as a case study, aiming to investigate the current state of IP localization through empirical research and analysis. It is committed to proposing development strategies for IP localization. The paper identifies four factors that influence individuals' preferences for IP localization of Beijing Universal Studios, including emotional attachment, propagation, age, and gender. Factor and reliability analysis are used to test the suitability of factors. The research collects over 300 data points through a questionnaire-based approach and establishes a linear regression model for analysis. The model reveals that the impact of propagation and age on IP localization preference is more significant, while the influence of emotional attachment and gender is relatively less. The study suggests that the IP localization of Beijing Universal Studios is advantageous for the studio's growth. However, it emphasizes that IP localization should prioritize the quality of IP localization and be complemented by appropriate promotional methods in stead of excessively consuming Chinese culture and national sentiment.