Impact of Artificial Intelligence Service Robots on Customer Satisfaction and Brand Loyalty in High-End Hotels

Abstract

This research investigates the impact of artificial intelligence (AI) service robots on customer satisfaction and brand loyalty in high-end hotels. By analyzing customer interactions and perceptions, the study identifies key factors influencing satisfaction and loyalty, while also exploring the operational benefits and challenges of AI integration. The findings provide actionable insights for hotel managers aiming to enhance customer experiences and foster long-term brand loyalty through AI-driven innovations.