Vol. 6 No. 1 (2021)

Articles

• The Impact of Brand Equity Dimensions on Consumers Word of Mouth—The Case of Sports Goods in Lebanese Shopping Malls

  Bassel Noureddine Maaliky, Dr. Allam H. Mawlawi

  p1

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• Analysis and Research on the Employment of Engineering Female Students in Application-oriented Second Level Universities—Taking Civil Engineering College of Shandong Jiaotong University as an Example

  Guang Li

  p31

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• Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective

  Bassel Noureddine Maaliky, Dr. Radwan N. Choughari

  p36

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• What Role for Europe in the New World Order? A Third Player Empowered by Green Productivity

  Karl Aiginger

  p56

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• Analysis of Aid Absorption in Burkina Faso: Could Donors’ Coordination Play an Effective Role?

  W. Jean Marie Kébré

  p72

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• Research on Performance Management of PPP Project in China

  Cai Fuya, Mo Jiaxin, Xie Lizi, Ye Hao

  p96

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• The Impact of Digital Transformation on Innovation and Performance in Companies—Nestle Lebanon Case Study

  Mohammad Yassine, Prof. Mohammad Diab, Dr. Slim Hadad

  p112

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• Measuring Mediating Effects of Intrapreneurship Mindset and Skills on Organizational Performance and Growth: An Empirical Investigation on Indigenous Organizations in Sri Lanka

  Dhameeth, G.S., Diaz, L., Pieries, W.N.J

  p140

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