Study on the Development of Rural E-commerce Logistics “Last Kilometer” Awareness Based on the Background of Rural Revitalization

Abstract

Under the background of rural revitalization, the living standard of farmers in China has been improving, and rural e-commerce is developing rapidly. However, due to the existence of many problems in rural e-commerce logistics, the development of rural e-commerce has been hindered, especially the “last kilometer” of the distribution link, which is a great limitation to the e-commerce industry, logistics industry and farmers themselves. Therefore, this paper provides a full understanding of the rural e-commerce logistics “last kilometer”, and puts forward relevant suggestions on the existing problems.