On Forms of Infringement and Protection of Short Video Advertising

YuTong Li


Short video advertising is a type of short video that can generate direct commercial benefits. Short video advertising wins out in terms of content, and its broadcast volume grows rapidly. Especially with the development of Internet economy, with well-known short video bloggers using platforms to sell products, advertisements are gradually the same as short videos and appear more and more on short video platforms. Short video advertising itself has the characteristics of marketing, coupled with the characteristics of its length, fast transmission, in the era of Internet fragmentation is widely used as a way of entertainment for the masses, a variety of resulting copyright issues will also trigger wider attention from all walks of life. This paper uses inductive analysis to analyze the marketing strategy and infringement risk of short video advertising, and makes clear the copyright protection system of short video advertising, and promote the healthy and orderly development of short video advertising industry.

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DOI: https://doi.org/10.22158/ape.v5n3p141


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