Share Beijing Stories in the Context of Media Convergence

Shi Jianuo, Gao Yunfan


International Exchange Center is one of the “four centers” of Beijing’s strategic positioning. Accompanied by the continuous progress and development of media, Beijing’s city image is subject to increasingly frequent exchanges among cities of different countries, and the requirements for external communication are also increasing. How to effectively promote Beijing’s external communication in the cross-cultural context and share a good “Beijing city story” of the new era? One of the most important ways is to effectively shape Beijing’s city image through the media, to improve Beijing’s influence through the media, to adjust the way of Beijing’s international communication in a timely manner, and to create communication contents that are closer to the audience’s psychology, so as to achieve a better effect of the external communication of Beijing’s city image.

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