Research on Algorithm Literacy and Media Behavior of “Lurkers”

Abstract

In the intricate process of information dissemination, a chain-like relationship of interdependence and dynamic flow has been established among channels, sources, and receivers. At the terminal end of this chain, specifically the receiver side, a non-explicit behavioral pattern merits particular attention. This thesis explores the behavioral characteristics and underlying psychological motivations of “lurkers” in the context of algorithm recommendations and media content consumption. It is argued that “lurkers” typically possess a certain level of algorithm literacy, enabling them to scrutinize algorithm-recommended content with a rational attitude and maintain a cautious and observational stance when using media.Notably, “lurking” behavior can be both a conscious and unconscious act. This study provides a new perspective and reference for enhancing the efficiency of information chain dissemination.