Research on the Commercialization of Shu Brocade

Abstract

Shu brocade is an important part of Chinese traditional culture, and it is also the first of the “Four Famous Brocades” in my country. Shu brocade has long been not only a handicraft, but also a symbol of cultural commodities, which has been integrated into literary works throughout the ages, into our daily consumption, and even into the 5,000-year-old Chinese traditional culture. Many handicrafts were eventually abandoned by history because of the complexity of inheritance techniques or because they could not keep up with the trend of the times. However, Shu brocade has been passed down from generation to generation for more than two thousand years, from ancient times to modern times. This is in line with the huge cultural characteristics and Commodity value is inseparable.