Development and Validation of the Mobile Dating App Gratification Scale: Effects of Sought Gratifications on User Behavior and Outcomes

Jessica R. Welch, Melanie Morgan


Mobile dating apps were created to meet the needs of Millennials, who tend to be more interested in casual relationships than serious dating. Despite their popularity, research has found that dating apps are not being used for their intended purpose. Two studies were conducted to develop and validate a scale for mobile dating app gratifications and to determine how individuals’ behavior varies based on their sought gratifications. Results indicate that there are four primary mobile dating app gratifications (Validation, Entertainment, Relationships, and Hookups) and that they vary between genders. Individuals who seek different gratifications also engage in different behaviors while using the app and achieve different relational outcomes. The study highlights implications for future research and additional use of the Mobile Dating App Gratification Scale.

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Copyright (c) 2018 Jessica R. Welch, Melanie Morgan

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