Semiotics of the Image: Addressing the Different Types of Mental Operation and Their Sematic Interpretation

Abstract

Our era is dominated by the prevailing presence of images. The spectator often identifies with the characters and aims to interpret the signs evoked by the objects, since every image is governed by codes. If we look at the history of image semiotics, we observe a cognitive and pragmatic approach. According to Kant, the images we receive from the environment are not simply reproductions but often creative productions based on patterns generated by the imagination. According to recent research in semiotics, we observe that the pragmatic approach is extended by a study of stimuli collected by the environment. On the other hand, Köhler’s theory of Gestalt considers perception as a pre-conscious activity, linking visual semiology with the functional interpretation of perception. In addition, Tardy brings into focus strategies of visual communication by highlighting the semiotic status of represented objects. For this reason, it is essential to deepen the versatility of the field of semantic interpretation of a visual support from different types of mental operations. Finally, the semiological approach to the image with different types of mental operation will be able to generate a plural and original semantic interpretation through the creative exploitation of visual elements.