Evaluation of iQiyi Financial Pressure Based on Entropy Weight -TOPSIS Method

Abstract

Financial pressure refers to the behavioral pressure formed by internal and external factors acting on the financial activities of enterprises, which is the pressure that enterprises must bear in the actual production and management activities. This paper takes iQiyi Company as a case, selects financial statement data from 2019 to 2023, selects indicators from five dimensions of solvency, operating capacity, profitability, development capacity and cash flow capacity, and makes a comprehensive evaluation of its financial pressure by combining entropy weight-TOPSIS evaluation system. The results showed that iQiyi's financial situation continued to deteriorate from 2019 to 2021, began to improve in 2022, and 2023 was the best financial situation and faced the least financial pressure. In the end, it provides suggestions on how to prevent and control financial pressure of iQiyi, and provides reference for other Internet video enterprises in China to evaluate and prevent financial pressure.