Vol 7, No 2 (2025)

International Business & Economics Studies Vol. 7, No. 2, 2025, Online Version First

Table of Contents

Articles

AI-Powered Predictive Analytics in Marketing: Trends, Challenges, and Future Directions
Mohammadali Shahbandi
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p1
Mobile-Enabled Big Data Decision Support Systems: Optimizing Information Integration and User Experience for Strategic Organizational Outcomes
Jinze Li
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p36
Research on the Impact of Energy Spatial Mismatches on Collaborative Governance of Pollution Reduction and Carbon Reduction in Energy-Rich Areas
Yifei Qiu, Hongshuang Wu
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p59
A Study on the Application of International Marketing Theory in the Market Expansion of Cross-border E-commerce Enterprises
Huishan Xu
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p79
E-Procurement Practices and Business Efficiency in a Selected Retail Business in Taiyuan City, China
XIAOYUN XU
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p87
Quantitative Analysis of Predictive Business Analytics for Dynamic Decision-Making: A Survey-Based Study on Organizational Strategy Optimization
Nawwaf Alhumaidi
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p103
Strategic Lean Leadership in Lean Six Sigma Projects for Manufacturing Excellence
Attia Hussien Gomaa
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p125
Upgrading Level of Industrial Structure and Resource Dependence
Siyu Wang
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p161
How Does Digital Technology Innovation Affect Manufacturing Industry Agglomeration？
Ruiqi Wang, Heying Shi, Xi Zhang
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p175
Research on the Automation Path of Revenue Audit for E-commerce Platforms Based on RPA—Take Pinduoduo's "10 Billion Subsidy" Project as an Example
Ying Zhao
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p190
Factors Influencing the Continuous Usage Behavior of Short Video App Douyin Based on the Information System Continuance Model
Bo Huang
p200