Vol 6, No 5 (2024)

International Business & Economics Studies Vol. 6, No. 5, 2024

Table of Contents

Articles

Live Streaming Channel Selection and Sales Strategy of Brand Suppliers Based on Consumer Purchase Intention
Zhongmiao Sun, Zhengkun Yang, Baoli Shi
PDF
p1
The Interactive Relationship between Shaanxi Port Economy and Urban Economic Development—Take Xi'an Xianyang International Airport as an Example
Donghui Shan
PDF
p33
Accounting Internal Control Problems and Optimization Measures Based on Accounting Informatization
Yijing Wang
PDF
p43
Performance Evaluation of a Company's Merger on the STAR Market from the Perspective of Performance Commitments
Yiyuan Wu
PDF
p50
Research on the Problems and Countermeasures of Using Management Accounting Methods to Promote the Reform of State-owned Enterprises
Haichao Wang
PDF
p61
Economic Impacts of Generative Artificial Intelligence: A Comprehensive Review of the Literature
Huaize Zhang
PDF
p69
An Exploration of the Promotion of Human Resource Management to Enterprise Development Strategies
Qiquan Huang
PDF
p96
Research on Credit Risk Contagion of Commercial Banks Based on Copula Model
Guangyao Li
PDF
p105
The Study of Issues and Countermeasures in the Digital Transformation of Manufacturing Enterprises: A Case Study of Faurecia Company
Wenyuan Niu
PDF
p120
Exploration into the Impact of Digital Transformation on the Human Resource Management Process in the Public Sector
Xinyan Liu
PDF
p130
How Public Relation Exist and Operate in the Organisation?
Jian Wu
PDF
p138
The Market Efficiency Debate: Developments of Financial Market Theories
Gavin Datta
PDF
p146
Innovative Path of Accounting Teaching under the Background of Intelligent Finance
Chengfang Wang, Ning Xu, Bing Huang
PDF
p152
Innovation Concentration and Patent Market Structure
Jifeng Zheng
PDF
p161
Research on Quality Evaluation of Climate Information Disclosure in Cement Industry
Yue Ma
PDF
p181