Vol 12, No 1 (2024)

Journal of Business Theory and Practice Vol. 12, No. 1, 2024

Table of Contents

Articles

An Assessment of the University Usage of Social Media Platforms: Case from Lebanon—Analytics—Part 2
Eman Bashir, Hussin J. Hejase, Kassem Danach, Wissam Yassin, Ale J. Hejase
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p1
Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership: Extending Diffusion of Innovation Theory
Casey Goodman, Naveen Donthu
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p43
Digital Assets in International Investment Arbitration: Potential Barriers to Qualifying Investments?
Wang Mengying
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p57
Assessing the Impact of Marketing Communication on the Performance of the Hospitality Industry in Akure, Ondo State (A Case Study of Some Selected Hotels in Alagbaka, Akure, Ondo State)
Idowu Ojo
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p74