Vol 6, No 1 (2024)

Journal of Economics, Trade and Marketing Management Vol. 6, No. 1, 2024

Table of Contents

Articles

Investigating the Impact of Neuromarketing on Consumer Purchase Intention (Case Study of Sports Goods Customers in Ardabil City)
Mehrdad Moharramzadeh, Abbas Naghizadeh Baghi, Akbar Mahdavi
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p1
Boosting Innovation in India: A Policy Framework
Monika -, Badri Narayanan
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p11
A Study on Influencing Factors of Audience Satisfaction with Online Concerts
Zhiyuan Chen
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p22