An Assessment of Communication Challenges during COVID-19

Abstract

Communication for COVID-19 is to educate the public about protecting themselves from infections. Having sprung wildly from Wuhan, China, the virus has spread from the United States and 31 territories. Strazewski (2020) writes, “How Science Communication is failing during Covid-19,” published in the Journal of American Medical Association, regrets prevalent inadequacy of reporting. Organizations such as World Health Origination (WHO) and Centers for Disease Control (CDC) admit communication is important, asserting that trust, transparency, public interest, and planning are crucial in messaging. Companies should, therefore, rethink advertising and promotion strategies and reassure shareholders and stakeholders of the volatility of the epidemic. In “Evolving Outbreaks and Evolving Communication,” the authors acknowledge that before an outbreak is recognized and an investigation begins, a limited number of persons might be exposed to health risks without experiencing illness. Unlike yesteryears, communicating health messages today during an outbreak calls for a mix of channels that include social media management. Furthermore, partnerships should be developed between the science community and communications specialist from a global perspective.