How Does the Certification Policy of Agricultural Products Affect the Adoption of Green Production Technologies by Farmers?—An Integrated Study

Abstract

This paper studied the influence of agricultural product certification policy on the adoption of green prevention and control technology by farmers. Firstly, we used SPSS24.0 software to analyze the influence mechanism between farmers’ behavioral attitudes, subjective norms, perceived behavioral control, safety responsibility awareness and farmers’ green prevention and control technology adoption. Then, hierarchical regression analysis was used to test the hypotheses proposed in the study, and the effects of farmers’ behavioral attitudes, subjective norms, perceived behavioral control, and policy incentives and constraints related to agricultural product certification on the behavioral intention and behavior of adopting green prevention and control technology were studied. The results showed that the behavioral attitude, adoption intention and policy incentives contained in the agricultural product certification policy had significant effects on the adoption opinions and adoption behaviors of farmers’ green prevention and control technology, but the effect of policy constraints on the adoption behaviors was not obvious. Finally, according to the research conclusions, we put forward policy suggestions from three aspects: publicity, guidance and research and development.