Harmonious Discourse Analysis of Multimodal Eco-Speech in Western Contexts

Abstract

Based on the theory of harmonious discourse analysis and dynamic multimodal analysis, this paper studies an eco-speech video Man vs Earth in Western contexts. It is found that although harmonious discourse analysis is dependent on China’s development context, it is not contextually limited and can be employed to analyze the relationship between human beings, society and nature in multimedia ecological discourse in Western contexts, proving the interpretation power of harmonic discourse analysis in non-Chinese contexts. This study broadens the application context scope of harmonious discourse analysis, enriches the methodology of harmonious discourse analysis, and provides a new perspective for the study of multimodal eco-discourse in Western countries.