An Overview of the Functions and Role of Advertising as a Communication Tool in Belarus, Egypt, and the UK

Mounir A. S.


This article is meant to focus on the fundamental functions of advertising as a communicative tool. It shines the spotlight on the communicative functions of advertising, and the role of advertising in three countries Belarus, Egypt, and the UK. I committed to show the functions of advertising and its characteristics and approaches in the three countries. The functions of advertising as a communication tool is to inform consumers, provides consumers with information, connects advertisers and consumer audience in the market, and alter how consumers view a specific issue. Moreover, advertising communication educates consumers and it will make their lives better. This article aims to provide researchers with some knowledge about the functions of advertising communications, and on the influence of advertising communications on the public of the mentioned countries.

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