Role of Social Media in Election Campaigning in India with Special Reference to Assam

Rantu Sarmah, Dr. Niranjan Mohapatra


This is an attempt to find out the role of social media in election campaigning in India with special reference to Assam. Democratic countries like United States of America, India the social media has become an integral part for political communications during election campaigning. This new way of campaigning during election plays an important role to attract voters. Social media has given a new platform such as Facebook, Twitter, Google+, Whatsapp, Youtube etc. to the political parties and the voters, these are becoming an easy tool for the political leaders to interact with their voters. Social media allows candidates to share, post, comments, and their views during election and making them more direct involvement to their voters. These new tools or platforms are appeared as new area for research. Firstly to find out the term of social media, secondly, general meaning of political campaigning, thirdly, uses of social media in Indian election campaigning with reference to Assam and lastly conclusions.

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