Entrepreneurs: Investment and Rhetoric. Contributions to an Economics of Persuasion

Birger P. Priddat


The entrepreneurs business is not only businesss, but to persuade the banker to lend him money, to persuade the employees to be motivated to do any innovative new project, and to persuade the custormers to buy it. Without this entreprenuerial rhetorics no business will succeed. From this point of view the entrepreneur is as well an artist as a businessman.

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DOI: https://doi.org/10.22158/wjssr.v3n1p78


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