Research on the Impact of Customer Resources and Demand on Customer Value in Value Co-Creation for Matchmaking Service Enterprise

Abstract

This research takes the value co-creation theory as the research background, takes customer resources and customer value as the research objects, and uses the customer demand as the mediating variable to study the relationship between the them. By the data of the emerging matchmaking industry, the research analyzes the role of different levels of customer needs in the impact of customer resources on customer value. This study attempts to reveal the impact of customer resources on customer value from different levels of customer needs, strives to enrich the analytical framework of value co-creation theory.