A Study on International Communication Strategies of Chinese Culture Based on the 5W Model

Abstract

Guided by Harold Lasswell’s 5W model, this study explores the current status quo and bottlenecks of international communication of Chinese culture. A framework is constructed for the international dissemination of Chinese culture based on the 5W model and the following strategies are proposed: 1) Linkage and collaboration of multiple subjects to promote synergy, and highlighting the folk subjects “weak” communication force; 2) Fine-tuning universal values and distinctive cultures, and balancing traditional modernity with local characteristics; 3) Media integration to build a diversified communication system, and cross-border cooperation to broaden the communication channels; 4) Distinguishing the audiences to meet their different demand, and the establishment of audience feedback mechanism re-adjustment; 5) Constructing the evaluation system of communication effects, and launching the quantitative analysis to optimize communication strategies. By investigating these strategies, the study aims to address communication bottlenecks and promote the global dissemination of Chinese culture.