Research on the Intervention of Interaction Design in Digital Media Exhibition Design

Abstract

With the rapid advancement of information technology and the increasing prominence of mass consumer culture, exhibition design is undergoing a profound transformation. Traditional static exhibition models are no longer sufficient to meet contemporary audience expectations, leading to the rise of new media-driven interactive exhibition formats. Interaction design plays a pivotal role in bridging the gap between audiences and exhibits by facilitating multi-sensory, multi-layered, and immersive experiences. This study examines the evolution of exhibition viewing in the digital media era and establishes design principles that enhance interactivity. Through an analysis of case studies from the past three years, the paper explores the core components of interaction design in exhibitions: interaction object design, interaction behavior design, and interaction feedback design. This research identifies emerging innovations and technological advancements that shape the future of exhibition design. The findings offer unique cross-disciplinary insights and propose a forward-looking perspective on the integration of AI, multi-sensory engagement, and adaptive interactivity in future exhibition environments.