Tourist Demand-Based Development Strategies for Yan'er Valley Rural Tourism Complex in Dabie Mountain Area

Abstract

This article focuses on the research of development strategies for the Yan'er Valley rural complex in the Dabie Mountains based on tourist demand. Under the background of promoting rural revitalization strategy and upgrading tourism consumption, there are problems such as homogenization in the planning of rural integrated tourism in China. Therefore, it is of great significance to study the development strategies of Yan'er Valley. By designing and distributing questionnaires, 437 valid questionnaires were analyzed, and it was found that the respondents exhibited multidimensional distribution in terms of demographic and socio-economic characteristics. Tourists attach great importance to the unique features such as natural scenery, cultural connotations, and suitable travel period of the Yan'er Valley Rural Complex, and also pay more attention to tourism environmental factors such as transportation and infrastructure. Tourists are looking forward to agricultural experiences, specialty cuisine, etc. The internet is the main channel for learning about the complex. Most tourists are willing to spend 201-500 yuan and prefer self driving tours. They can accept a one-way travel time of 1.5-2.5 hours and choose to stay for 2-3 days. Based on this, development strategies are proposed from the aspects of target market positioning and marketing, strengthening unique features, improving the tourism environment, meeting tourist needs, expanding promotional channels, optimizing product pricing and services, improving transportation facilities, and designing diversified tourism products. Finally, it is pointed out that there are issues with questionnaire design, sample selection, and forward-looking considerations in the research. Future directions include combining new technologies, conducting cross regional comparative studies, exploring industry integration, and strengthening research on tracking tourism experience quality.