The Rise of “Functional Sunscreens” in Skin of Color Beauty Culture

Abstract

Conventional public health messaging around sunscreen has emphasized skin cancer prevention in lighter-skinned populations. This approach fails to address the specific dermatologic concerns of individuals with skin of color (SOC), such as pigmentary disorders and photoaging. As a result, sunscreen use in these populations has remained limited, due to dissatisfaction with available products and the perception that sunscreen is not designed for their needs. This review examines the emergence and influence of functional sunscreens on sunscreen behaviors in SOC populations and explores how beauty culture, consumer engagement, and inclusive marketing shape perceptions of SPF products. Functional sunscreens, including tinted SPF formulations, moisturizers with sun protection, and hybrid skincare products, are increasingly popular within SOC communities. Social media and influencer-driven marketing have amplified their appeal by promoting inclusive beauty narratives and repositioning sunscreen as a beauty-enhancing tool. This shift has improved adherence and engagement in populations previously underserved by traditional sun safety campaigns. Functional sunscreens designed for SOC have also expanded the role of photoprotection to include management of pigmentary conditions such as melasma and post-inflammatory hyperpigmentation. Tinted mineral formulations reduce white cast and improve usability, aligning sunscreen use with the aesthetic and clinical priorities of individuals with skin of color.