Netflix Overseas Strategy: Why Is China the Most Unnecessary Market for Netflix?

Abstract

Netflix, Inc. has grown into the world’s leading internet television network, offering on-demand streaming ser-vices globally. Its core business strategy focuses on expanding its streaming membership while maintaining profitability. Over recent years, Netflix has shifted its attention towards international markets, which now generate more revenue than its domestic market. However, despite substantial investments, challenges remain, including intense competition, high costs, and differing user habits. Netflix’s attempts to enter China, a significant market, have been met with regulatory challenges and stiff competition from local players. The complex landscape suggests that large-scale investment in China may not yield favorable returns for Netflix.