Research on International Cultural Diffusion Strategies for Excellent Chinese Traditional Culture via Short Videos

Abstract

Short videos have amassed a substantial overseas user base as a vital channel for Chinese international communication. A critical challenge is how to harness short video platforms as “amplifiers” to tell China’s stories and spread its voice effectively. This endeavour is essential for the transformation and modernization of Chinese international communication strategies, thus establishing a unique Chinese framework for global cultural dissemination. This paper conducts a comprehensive analysis of the current status and challenges faced by short video content creation and cross-cultural communication in China. It proposes tailored communication strategies to enhance understanding of Chinese culture among audiences from diverse cultural backgrounds, fostering cultural recognition. This study seeks to bridge the gap in understanding between China’s millennia-old traditions and international audiences. By drawing on cultural memory and emotional resonance, it aims to promote the preservation, development, and revitalization of China’s outstanding traditional culture.