The Entrepreneurial Exploration and Practice of College Students’ Photography Studio —Taking San Jiu Photography Studio as an Example

Abstract

Under the national “mass entrepreneurship and innovation” encouragement policy and relevant college education, plus the trend that people, especially college students like to record campus moments as souvenirs via cameras, we take our own “San Jiu Photography Studio” as an example to share specific practices of college students’ photography entrepreneurship. The article conducts an analysis from four dimensions: team formation, operating strategy, innovative practice and entrepreneurial gains. Initially, the studio identified students’ photography needs, integrated available resources, and solved problems as they arose. The studio’s core belief “Life Fragments documentary” records daily trivial moments on campus for students. In addition, we have expanded multi-channels promotion and collaboration, provided personalized services, like customized shoots tailored to individual students’ styles. The startup process brought many challenges, such as insufficient customer base, limited working hardware and some difficult customers, but the studio gradually developed solutions. It holds that team members’ strengths, accurate needs identification, and warm services are the keys to succeeding in the campus photography market. During this Entrepreneurial practice, we have achieved all-round growth, both in capability and cognition. The studio hopes these practices can serve as a reference for other campus entrepreneurs and showcase the potential of college students’ entrepreneurship.