Research on the Multimodal Communication Mechanism of Ceramic Collaborative Discourse among “Yangjingpiao” and Generation Zs

Abstract

World Capital of Ceramics, Jingdezhen, with its unique charm, is attracting increasingly more young people, which also boost the global promotion of the city and its ceramic culture. This study investigates the multimodal communication mechanisms of ceramic collaborative discourse among “Yangjingpiao” (foreign artists and designers residing in Jingdezhen) and Generation Zs, aiming to explore how this emerging cross-cultural group co-constructs meaning and identity through ceramics in the context of globalized cultural production. Employing a combination of qualitative and quantitative approach that integrates multimodal discourse analysis and social media data analysis, the research examines the ways in which verbal, visual, tactile, and digital modes interact within collaborative practices. The findings reveal that the synergy between embodied making and social media platforms facilitates a distinctive form of intercultural dialogue, wherein traditional craftsmanship is recontextualized through youth-driven aesthetics and participatory culture. Ultimately, this research suggests that the collaborative discourse indeed revitalizes heritage craft practices but also offers new insights into the intersection of digital media and intergenerational cooperation in contemporary art worlds.