A Review of Factors Influencing University Students’ Employment in Cities Based on CiteSpace

Abstract

In recent years, the issue of college graduate employment has become a focal point of social concern. As higher education has entered a phase of massification, the number of college graduates has surged dramatically, while the social demand generated by economic development remains relatively limited, leading to an increasingly severe employment situation. Against this backdrop, various factors influencing college graduate employment in urban areas have gradually garnered widespread attention from the academic community. This study employs CiteSpace to conduct a visual analysis of literature on factors influencing college graduate employment in urban areas from the CNKI Chinese database. Through systematic review and analysis, the study identifies the primary factors influencing college graduate employment in urban areas, including wage levels, employment opportunities, family factors, public services, and urban culture and historical heritage. The findings of this study not only provide a theoretical reference for the government in formulating relevant policies but also offer valuable insights for universities and employers in talent recruitment and development.