A Theoretical Approach to Artificial Intelligence in Consumer Behavior

Abstract

The main purpose of this research is to investigate the effects of artificial intelligence, which has increased its popularity in recent years, on the purchasing behaviors of consumers, which have existed since the first ages, in order to meet their needs. In the study, primarily consumer behaviors are explained. Afterward, a literature search was conducted on the emergence and development of artificial intelligence. Finally, the effects of these two concepts on each other were analyzed.