Studying JD’s Value Creation-Based Business Model

Authors

  • Zihan Li

DOI:

https://doi.org/10.22158/ibes.v5n3p166

Abstract

People’s spending patterns are changing due to the economy’s quick expansion, and one such change is the advent of e-commerce, which has drawn a lot of investors. This article uses JD as an example to study the fundamental elements of its business model and assess and evaluate it from the standpoint of value creation.

Published

2023-08-18

Issue

Section

Articles