A Study on the Effect of International Business Negotiation (Bilingual) Course on Students' Intercultural Communication Skills

Abstract

Under the background of global economic integration, international business activities are becoming more and more frequent, and intercultural communication ability has become an indispensable core quality for international business people. As an important way to cultivate international trade students' cross-cultural communication ability, the teaching effect of International Business Negotiation (Bilingual) course has a profound impact on students' future career development. The purpose of this paper is to explore the influence of International Business Negotiation (Bilingual) course on students' cross-cultural communication ability through empirical research, analyze the role of the course in enhancing students' awareness of cross-cultural communication, strengthening their language use ability, and mastering their cross-cultural negotiation skills, etc., and put forward corresponding optimization suggestions.