Discussion on the Innovation Path of Entrepreneurship Mode of Small and Medium-sized Enterprises in the Context of Digital Economy

Abstract

Against the backdrop of the digital economy’s rapid development, small and medium-sized enterprises (SMEs) face unprecedented challenges and transformation opportunities. Digital technologies such as big data, artificial intelligence, and the Internet of Things have reshaped SMEs’ market environment and core competitiveness. This paper defines the connotations of the digital economy and SME entrepreneurial models, analyzes current problems of SME entrepreneurial models, explores driving factors for innovation, and proposes targeted innovation paths. It aims to provide practical guidance for SMEs to adapt to digital transformation and achieve high-quality development.