Research on the Integrated Development Path of “Short Video+E-commerce Live Streaming” in Rural Daqing for Rural Revitalization Empowered by Digital Economy

Abstract

Against the backdrop of global digital transformation and China’s rural revitalization strategy, this study adopts a mixed-methods approach combining 2023-2025 official statistical data from Daqing Municipal Bureau of Commerce and semi-structured interviews with 32 local rural e-commerce operators to explore the integrated development model of “short video+e-commerce live streaming” for rural revitalization in Daqing, a typical resource-based city in Northeast China. The paper systematically analyzes the current development status, core competitive advantages and institutional, industrial and human capital challenges facing the sector, and proposes a four-dimensional targeted development framework. This research not only provides practical actionable strategies for Daqing’s agricultural transformation, but also offers a replicable reference paradigm for rural digital transformation of resource-exhausted cities across Northeast China.