Blockchain-Empowered Quality Improvement and Digital Brand Construction Path for Yizhou Silk

Abstract

As the “New Silk Capital of China,” Yizhou boasts a complete sericulture and silk industry chain and holds the “Yizhou Silkworm Cocoon” national geographical indication certification. However, it has long been plagued by challenges such as insufficient quality control, low brand trust, and inadequate supply chain coordination. By leveraging blockchain technology, this study constructs a digital brand framework for Yizhou silk through three synergistic paths: quality, culture, and supply chain. The quality path relies on blockchain to achieve full-process credible traceability of Yizhou silk; the cultural path leverages blockchain to transform regional cultural resources, including the Liu Sanjie cultural brand, into certifiable digital assets for Yizhou silk; the supply chain path utilizes blockchain collaboration platforms and smart contracts to break down barriers to digital brand coordination. The research shows that blockchain technology can effectively address the industry’s development challenges and provide a replicable “Yizhou Experience” for the digital brand construction of traditional characteristic industries.