Vol. 7 No. 2 (2025)

Articles

• AI-Powered Predictive Analytics in Marketing: Trends, Challenges, and Future Directions

  Mohammadali Shahbandi

  p1

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• Mobile-Enabled Big Data Decision Support Systems: Optimizing Information Integration and User Experience for Strategic Organizational Outcomes

  Jinze Li

  p36

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• Research on the Impact of Energy Spatial Mismatches on Collaborative Governance of Pollution Reduction and Carbon Reduction in Energy-Rich Areas

  Yifei Qiu, Hongshuang Wu

  p59

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• A Study on the Application of International Marketing Theory in the Market Expansion of Cross-border E-commerce Enterprises

  Huishan Xu

  p79

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• E-Procurement Practices and Business Efficiency in a Selected Retail Business in Taiyuan City, China

  XIAOYUN XU

  p87

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• Quantitative Analysis of Predictive Business Analytics for Dynamic Decision-Making: A Survey-Based Study on Organizational Strategy Optimization

  Nawwaf Alhumaidi

  p103

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• Strategic Lean Leadership in Lean Six Sigma Projects for Manufacturing Excellence

  Attia Hussien Gomaa

  p125

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• Upgrading Level of Industrial Structure and Resource Dependence

  Siyu Wang

  p161

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• How Does Digital Technology Innovation Affect Manufacturing Industry Agglomeration？

  Ruiqi Wang, Heying Shi, Xi Zhang

  p175

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• Research on the Automation Path of Revenue Audit for E-commerce Platforms Based on RPA—Take Pinduoduo's "10 Billion Subsidy" Project as an Example

  Ying Zhao

  p190

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• Factors Influencing the Continuous Usage Behavior of Short Video App Douyin Based on the Information System Continuance Model

  Bo Huang

  p200

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• The Impact of Business Model Innovation in the Beauty Industry on Financial Pressure

  Weiwei Cui

  p222

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• Scalable Cross-Border Capital Allocation Model Design for Job Creation and Community Revitalization

  Joy Qianyi Xu

  p229

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