Vol. 6 No. 5 (2024)

Articles

• Live Streaming Channel Selection and Sales Strategy of Brand Suppliers Based on Consumer Purchase Intention

  Zhongmiao Sun, Zhengkun Yang, Baoli Shi

  p1

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• The Interactive Relationship between Shaanxi Port Economy and Urban Economic Development—Take Xi'an Xianyang International Airport as an Example

  Donghui Shan

  p33

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• Accounting Internal Control Problems and Optimization Measures Based on Accounting Informatization

  Yijing Wang

  p43

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• Performance Evaluation of a Company's Merger on the STAR Market from the Perspective of Performance Commitments

  Yiyuan Wu

  p50

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• Research on the Problems and Countermeasures of Using Management Accounting Methods to Promote the Reform of State-owned Enterprises

  Haichao Wang

  p61

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• Economic Impacts of Generative Artificial Intelligence: A Comprehensive Review of the Literature

  Huaize Zhang

  p69

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• An Exploration of the Promotion of Human Resource Management to Enterprise Development Strategies

  Qiquan Huang

  p96

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• Research on Credit Risk Contagion of Commercial Banks Based on Copula Model

  Guangyao Li

  p105

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• The Study of Issues and Countermeasures in the Digital Transformation of Manufacturing Enterprises: A Case Study of Faurecia Company

  Wenyuan Niu

  p120

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• Exploration into the Impact of Digital Transformation on the Human Resource Management Process in the Public Sector

  Xinyan Liu

  p130

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• How Public Relation Exist and Operate in the Organisation?

  Jian Wu

  p138

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• The Market Efficiency Debate: Developments of Financial Market Theories

  Gavin Datta

  p146

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• Innovative Path of Accounting Teaching under the Background of Intelligent Finance

  Chengfang Wang, Ning Xu, Bing Huang

  p152

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• Innovation Concentration and Patent Market Structure

  Jifeng Zheng

  p161

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• Research on Quality Evaluation of Climate Information Disclosure in Cement Industry

  Yue Ma

  p181

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