Innovation Mechanism and Development Optimization Path of the Integration and Synergy between Digital Economy and E-commerce

Abstract

The in-depth integration and synergy between the digital economy and e-commerce serves as the core pathway for digital technologies to empower the real economy, reshape the circulation system, and stimulate market vitality, as well as a key grip for promoting high-quality economic development. Supported by the industrial convergence theory, transaction cost theory, innovation diffusion theory, and data factor theory, this paper constructs an integrated analytical framework of "technology empowerment–scenario expansion–ecological synergy–governance guarantee". It systematically explains the internal logic and innovation mechanism of the integration and synergy between the digital economy and e-commerce. Combined with authoritative statistical data and industry practices from 2024 to 2025, this paper sorts out the practical effects of integrated development from the dimensions of technology application, scenario expansion, infrastructure, cross-border trade, and digital transformation of small and medium-sized entities, and deeply analyzes the practical obstacles such as unbalanced layout of digital infrastructure, blocked digital transformation of small and medium-sized enterprises, prominent cross-border compliance risks, hidden dangers of data security, inadequate supervision adaptation, and lagging green development. On this basis, it puts forward a systematic optimization path from six dimensions: balanced layout of infrastructure, all-round empowerment of small and medium-sized enterprises, risk prevention and control of cross-border e-commerce, construction of data security system, innovation of supervision mechanism, and green and low-carbon transformation, so as to provide theoretical reference and practical support for promoting the in-depth integration, collaborative innovation, and high-quality development of the digital economy and e-commerce.