About New Path of School-based Cultural Propaganda Based on 5-FOCUS—Taking the New Media Platform of the Admissions and Employment Office of Southwest Petroleum University as an Example

Abstract

With the steady progress of the new college entrance examination, the admissions work in colleges has ushered in new challenges and new opportunities. How to seize the opportunity in the increasingly fierce competition for students in colleges and universities, carry forward and publicize campus culture, and shape the school brand is the key. Relying on the new media platform, the Admissions and Employment Office of Southwest Petroleum University focuses on the theme of “energy confidence”, platform construction, mechanism construction, team building, function development, and original content through 5-FOCUS, so as to propaganda the culture and spirit in the colleges, and to continuously improve the recognition and social reputation of the parents of candidates.