A Cross-Cultural Perspective on the Short Videos of "Mr. You Yisi" on Bilibili

Abstract

In the process of globalization, with the rapid development of internet technology, the interaction between world cultures has become increasingly frequent. The development of various network social media platforms has provided a space for civil exchanges between countries, making the exchange and dissemination of different cultures more convenient, reducing and bridging misunderstandings and conflicts caused by cultural differences. As the most popular short video platform among young people in China, bilibili has attracted a large number of foreign bloggers. These bloggers tell Chinese stories from different perspectives and methods, showing China from the perspective of “the Other,” injecting fresh blood into the dissemination of Chinese culture. This study selects videos created by the bilibili video blogger Mr. You Yisi in the past three years, using Python’s jieba word frequency analysis tool and Converter APP text conversion tool, adopting content analysis and case study methods to explore the themes and paradigms of foreign bloggers telling Chinese stories, and to uncover the metaphorical meaning of their vocabulary expressions, with the aim of providing references for English language education and jointly telling Chinese stories well.