A Study of Language Harmony and Language Conflict in the Chengdu-Chongqing APP-Based Ride-Hailing Industry from the Perspective of Linguistic Ecology Ethics

Abstract

In the new development stage, the language conflicts and harmony within the public service sector have garnered increased attention, with the State Language Commission closely monitoring enhancements in language competency in this field. The online car-hailing industry, as a vital component of the urban integrated transportation system, serves both as a functional complement to public transportation and as a window into the city’s image. The use of language within this industry, as a key measure of service quality, directly impacts its sustainable development and service optimization. Drawing on data collected from ride-hailing experiences in the Chengdu-Chongqing region, examining the phenomena of language harmony and language conflict in the local industry from the perspective of linguistic ecology ethics. It analyzes specific manifestations of language harmony and language conflict with the goal of reducing language conflicts, improving service quality, and fostering a harmonious language environment that supports the industry’s sustainable development.