Research on the Path of Spreading Chinese Medicine Culture in WeChat Official Account

Abstract

With the progress of the times and technology, we can still see the most traditional way of paying attention to WeChat official account in our daily life. We only need to scan the QR code to pay attention to it, which is a time-saving and labor-saving way to obtain information.However, in recent years, various policies have pointed out the importance of traditional Chinese medicine culture, and how to spread this traditional Chinese medicine culture has become a major mainstream issue.This paper discusses how to make better use of WeChat official account, a communication channel, to better spread Chinese medicine culture.