Vol. 6 No. 2: (TSAM 2024)

Articles

• New Media in China and Kazakhstan: The Information Agenda in the Context of Modernization

  Yuting Sun, Lazzat Mukhtar

  1

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• Research on the Path of Spreading Chinese Medicine Culture in WeChat Official Account

  Shizhan Guo, Xiaomeng Li, Xiufang Han, Ziyang Liu*

  7

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• Research on Legal Issues of Protection of Rights and Interests of Internet Consumers in China

  Yulong Fu

  14

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• The Influence of Sports Brand Image on Consumer Preferences and Behavioral Tendencies: Lululemon and Anta as Examples

  Shutong Ge*, Yixun Zhou, Jingwen Chen, Tong Wu

  23

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• National Literature Education in Scottish Universities during the Renaissance Period

  Xiajun Zhang

  29

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• Research on Electrotechnics Teaching Based on BOPPPS Teaching Mode

  Luyao Wang

  38

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• Research on the Construction of Ethnic Piano Music Culture in the Teaching of Local Colleges and Universities

  Jing He

  45

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• Competitive Strategies and Market Positions of Global Automotive Giants: Toyota, Tesla, and BMW

  Jiahuan Hong

  53

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• The Value and Influence of the Local Folk Song “Jasmine Flower” in College Students' Music Education

  Xiaolian Pang

  61

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• Exploring the Musical Styles of Beethoven’s Middle Period through the Piano Sonata Op. 90

  Qingsha Wei

  69

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• Research on Refined Management and Project Risk Control Strategies in Whole Process Engineering Consultation

  Hongji Fang

  78

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• A Corpus-based Comparative Study of Translators' Styles of Four English Versions of Chinese Classic

  Xudong Gong, Lina Su, Xulin Liu

  87

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• A Metaphorical Exploration of Landscape Writing in Literature: Transformations and Claims from Natural Scenery to Mindscapes

  Kemei Wang

  105

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• Analysis of Influencing Factors of Green M&A on the Value of Heavy Polluting Enterprises

  Ruiyang Gao

  113

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• From Web Novel to Film and Television—Analyzing the New Trend of Net Drama in the Era of “Internet +”

  Jin Li

  123

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• Research on the Talent Cultivation Mode of Colleges and Universities Specializing in Japanese Language in the Context of “New Arts”

  Xianrui Li

  131

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• Artificial Intelligence Applications in English News Translation: Strategies and Research

  Jingjing Lin

  140

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• Research and Analysis on the Pathogenesis of Allergic Rhinitis in Children and Its Treatment by Chinese and Western Medicine

  Bo Liu

  150

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• Research on Multicultural Drama Education Based on Self-determination Theory: A Case Study of "Hamlet"

  He Liu, Hao Wei, Zixuan Yao

  160

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• Innovative Approaches to Ideological and Political Education in Vocational Colleges in the Context of the New Media Era

  Shaoshuai Wang, Zhen Yuan

  171

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• Analysis of Workability and Mechanical Properties of Alkali-Activated Recycled Aggregate Fiber Concrete

  Yong Xie, Chunmeng Jiang, Tianxu Zhang, Peng Liu, Xinhui Wei

  177

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• A study on the Application of Virtual Reality Technology in Children's Rehabilitation Therapy

  Yulong Yang, Xing Li

  186

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• Practice and Research Progress of Auricular Massage Therapy for Insomnia in Patients with Breast Cancer

  Liling Zhang, Hui Wang, Yuanmei He, Kun Chen

  194

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• Research Progress in the Prevention and Control of Hospital-acquired Infections in Neonatal Units

  Wenxiao Zhang, Fei Li

  203

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• Advances in Research on the Impact of Diet on Human Gut Microbiota Composition and Metabolites

  Tianhao Zhu

  212

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• Acquisition of Chinese Written Sentence Patterns by Hearing-Impaired Students Based on Corpus

  Ziran Huang

  221

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