Research on the Information Literacy Needs of Chinese Economics and Management College Students under the Background of New Business

Abstract

Under the context of deep integration of the digital economy and “New Business” construction, the cultivation model of economics and management talents in Chinese universities faces an urgent requirement for digital transformation. This study takes economics and management college students in Chinese universities as the research object to measure their current needs across four dimensions: information consciousness, information knowledge, information competence, and information ethics. A structural equation model (SEM) was constructed, and empirical analysis and model modification were executed using Amos 22.0. The empirical results demonstrate that: information consciousness needs have a significant positive impact on information knowledge needs; information knowledge needs positively promote information competence needs; and information competence needs positively promote information ethics needs. However, information consciousness needs exhibit a significant direct negative impact on information ethics needs, revealing that in the explosive digital environment, shallow information awareness may temporarily dilute ethics, which must instead be progressively cultivated through knowledge and competence. Based on these findings, targeted cultivation pathways are proposed at both the individual and institutional collaborative levels to provide scientific references for cultivating high-quality compound business talents.