Vol. 4 No. 1 (2016)

Articles

• Research in Perception and Impact of Advertising on the Consumers’ Market Behavior

  Joanna Łodziana-Grabowska

  1

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• Intellectual Property the Russian Professional Football as an Object of Management System in Virtual Space: Main Provisions of a Business Model

  Gjusel Isaevna Gumerova, Elmira Shamilevna Shaimieva

  20

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• Open Innovation in Human Resources and the Use of Crowdsourcing

  Zeynep AyferBozat, Fahri Erenel

  43

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• Challenges to Fire Safety Management in Multi-Storey Students’ Hostels

  Kofi Agyekum, Joshua Ayarkwa, Peter Amoah

  53

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• A Theoretical Framework on the Peculiarity of Doing Business in China—An Extensive Review on HBSP China Business Cases

  Jiangning Zhao, Bin Zhang

  62

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